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11 Oct 2023

Territory Sales Manager at Airtel Rwanda Ltd

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Job Description

(DeliverablesDecision levelDemonstrate & Dimensions)

Job Title:  Territory Sales Manager

Proposed Job Level:

Function:  Sales & Distribution

Location: Airtel Rwanda  HQ

Reporting to: Zonal Business Manager

Date: August, 2022

Purpose of the Job (Brief)

To sustain and enhance targeted gross revenue in respective Zone by effective implementation of planned strategies that aim at improving distribution channel.

Deliverables (Maximum 5-6 key responsibilities)

This section requires the top five accountabilities that role is to deliver own. Written in outcome language, this is not a listing of tasks but a grouping of tasks to determine outcomes required from the tasks.

Expected Key Results

Activities (Detailed KPIs)

Increase Active SIM & Recharge


Controls the distribution width and depth of the zone.

Ensure effective distribution of products at an arm’s length for all customers.

Ensure profitability of Channel


Liaise and collaborate with Channel partners to identify ways to increase penetration and grow more subscribers.

Recommend measures to increase tertiary sales from existing & new retailers

To achieve Tertiary recharge sales

Coordinate all sales activities so that sales turnover are optimized Timely communication of all schemes /product launches to distributors and retailers

Achieve Gross Pre Paid targets

Ensure customer growth through effective execution and implementation of distribution strategies to win in the market place.

Manage, train and develop Field Sales.

Employee (FSE)

Placement of merchandise for new products/ schemes & market availability of Point of sale

Coordinate with Sales Training Function for product, process and behavioral training of FSEs.

Maintain effective Updated MIS

Gathering, coordinating, and communicating market information including competition activities, customer preferences ensuring effective sales management.

Decision level 

This section requires an overview of the decisions taken by the role holder and who actually takes accountability for the decisions. It is a description of primary versus shared responsibility or where one only contributes to decisions. 


Method of Application

Interested candidate must submit their application at r[email protected] not later than 18th October 2023.

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