Job Description

•Promote increased awareness of Rwanda as the preferred tourism destination in identified strategic markets through tourism access points including embassies, tourism channel partners, international buyers and travel media and local tourism stakeholders;
•Act as the principal point of contact for all tourism marketing related matters in the select markets;
•Work in close collaboration with Market Based Representation (consultants/officers) in relation to tourism promotion in strategic international and regional markets;
•Implement medium and long
– term action plans for close collaborations with key partners
– embassies, international and regional channel partners, industry wholesalers and local tourism stakeholders to promote Rwanda’s tourism opportunities;
•Assist and advise local tour operators and industry players on strategies and mechanisms to effectively market their products/experiences in the target markets;
•Ensure regular and updated production and publication of quality promotional collaterals to vantage access points in the select markets such as: promotional CDs and DVDs, videos, brochures, flyers, online media products, etc.;
•Identify, coordinate and participate in international and regional tourism fairs, conventions, meetings, roadshows and other promotional activities;

Job Profile

Master’s Degree in Tourism, Hospitality, Marketing, Environmental Science or First degree in related fields with 3 years of working experience
Analytical skills, Leadership skills Problem
– solving skills, Time management skills, Team working skills, Multi
– tasking skills, Interpersonal skills, Report writing and presentation skills;
Communication skills, Planning and organization skills, Creativity and innovate, Computer software skills, Knowledge of the Rwandan Tourism Industry and Knowledge in Projects.