2 Dec 2022

Sales Manager at Tele -10 Group

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Job Description



TELE-10 Group is a Pay-TV distribution company. With 24 years of experience in this field, Tele10 emerged as one of the most successful and respected companies in the region. Indeed, its know-how allows the Group to become the exclusive distributor of DStv in Rwanda and Burundi.

Tele10 Group has principally started as a pay-tv operator but has evolved to encompass other media services and ICT services through its subsidiaries.

TELE-10 Group of companies aims to provide high-level expertise in TV and Media industries using diversified implementation strategies.  The Company facilitates the acquisition of both hardware and software, value addition





Sales Manager



Reports to:

A&F HOD and T10 MD



Direct reports





The role holder will be responsible for the following:

  • To execute Tele10 sales strategy in the region ensuring that business plan targets are met by generating channel sales
  • Oversee partner management and trade marketing
  • Ensure that assigned channel Sales targets are met by effectively managing and generating new accounts


Key Accountabilities

Strategy Execution

  • Execute Tele10 sales strategy in the region ensuring that business plan targets are met by generating customer and commercial sales.
  • Oversee, partner management and trade marketing within the region.
  • Responsible for achieving the Sales growth targets and the distribution channel partner targets.
  • Execute the sales strategy & drive the performance of Tel10 Brands in the region.
  • Ensure timely execution of strategic & operational objectives.
  • In liaison with the Head of Sales, develop and execute innovative market development opportunities.
  • Lead and drive consistent market execution strategies & initiatives enabling excellence in sales operations (Right Execution Daily – RED) across the regions.
  • Execute strategies to drive business growth and leading projects.
  • Execute the commercial ‘go to market’ channel structure within the region and identify new commercial opportunities.
  • Provide the Head of Sales with on the ground insights across all aspects of the business.
  • Provide formal input into business processes and areas to address operations.
  • Assist the market on business casing.
  • Deliver best standards customer service and ensure customer experience initiatives are implemented for all customer touch points within the region.
  • Identify customer friction points and create plans with customer experience teams.
  • Ensure all Operational queries/ issues raised get resolved.
  • In liaison with the Marketing and Brand Communications teams, implement and execute strategic marketing plans for the entire region whilst managing and coordinating marketing and creative staff within the region.
  • Provide key insights into the performance of CVM campaign initiatives and impact on key KPIs such as churn, retention and sales.

Stakeholder Management

Play a leadership role in Public Relations initiatives in the region including CSR activities.

Drive strategic partnerships and collaboration with internal cross functional leadership, external vendors and channel partners.

People Management

  • Lead the team in creating and sustaining a work environment driven by an enabling coaching culture to drive employee engagement.
  • Build and develop high performing teams and drive superior performance standards.
  • Manage team members to ensure effective delivery of business unit objectives.
  • Develop a high performing team by embedding formal performance development and informal coaching.
  • Encourage frequent knowledge sharing between team members.
  • In liaison with HR, determine and analyse development needs for the team & ensure that identified training requirements are budgeted for and executed.
  • Manage leave for team members and create leave plan to ensure adequate coverage.
  • When required, initiate disciplinary processes for team members calling on support from HR.
  • Resolve grievances raised by team members and escalate only if required.

Governance and Reporting

  • Ensure the employees and commercial functions have the right analytics to perform the most relevant actions.
  • Identify process improvement areas & ensure implementation.
  • Ensure timely, accurate, complete daily, weekly, monthly, quarterly, half yearly and annual reports.
  • Review Operations reports and provide feedback & follow up on issues noted.
  • Provide formal input into business process and area to address operations


The incumbent is required to have the following functional competencies:

  • Commercial Acumen
  • Financial Management
  • Negotiations Skills
  • Customer Relationship Management
  • Developing Value Proposition
  • Product/Brand Knowledge
  • Financial Management
  • Risk Management
  • Governance and Compliance


  • Relationship Management
  • Conflict Resolution
  • Decision making
  • Critical appraisal
  • Holistic thinking
  • Persuading & Influencing
  • Coaching

This is a representative summary of the duties and responsibilities performed by the jobholder. The jobholder may be requested to perform job-related tasks other than those stated in this job description. The jobholder is expected to perform in a manner consistent with the values and philosophy of the Company.

Method of Application

Applications with subject line “Sales Manager” should be submitted to [email protected] on or before 15th December, 2022.

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