JOB DESCRIPTION

Advertisement Sales Manager

1. Job Description

Job Title: SALES MANAGER

Location :Kigali with short trip upcountry

Department:   Sales Marketing

Reports to: CEO and Commercial Director

2. Sales Manager Job Purpose:

Responsible for managing the company’s marketing initiatives and sales activities.

Uses market research and analysis to direct marketing strategy and planning.

Oversees the production of all promotional materials and marketing campaigns.

3. Sales Manager Duties:

• Conduct in depth market research, identify, and capture the business opportunities to maintain the company’s competitive edge.
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form sales strategies
• Train new workers and evaluate their performance.
• Review operational expenses, budget estimates, betting accounts, and collection reports for accuracy.
• Communicates with various media buyers, advertising agencies, printing shop, and other services to help marketing projects come to fruition.
• Utilize networking and prospecting skills to generate leads and identify strategic solution-based sales opportunities
• Develop a comprehensive understanding of client pain points and build a strong, long-lasting business relationships with key partners
• Develop and manage high-value relationships with key stakeholders.
• Provide leadership and guidance to other team members on large gaming accounts and participate in providing input on sales and marketing collateral
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to Marketing Director.
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Develop strategic plans based on industry trending and customer analysis
• Work closely with the supervisor’s team in delivering and ensuring customers are gaining high value from their investments
• Monitor staffing levels to ensure that games and tables are adequately

4. Qualifications:

Bachelor’s Degree in Sales & Marketing, Business Administration, Management, social science or Related Field,

5. Experience:

• Work experience for at least 3-9 years as Sales Manager, Marketing Manager, Sales representative or upcountry Sales manager.
• Ability to work independently and under pressure
• Willingness to work overtime as required
• Flexible to work weekend
• Experience in Sales &Marketing in gaming industry will be an added value.

6. Quality:

Client Relationships, Creativity, Adaptability, Research, Analysis, Public Speaking, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Budgeting, Organization, Multi-Tasking

7. Languages required

• Strong oral and written communication and presentations skills in English and
• Kinyarwanda.  The knowledge of French language is an added value.
• Strong skills in word processing, Excel spreadsheets, and PowerPoint Presentation.