JOB TITLE

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

Key Result Areas

PUBLIC RELATIONS AND COMMUNICATION OFFICER                   

Reports to: Public Relations, Branding and Communication Manager

Department: Business Growth and Development

Age Limit: 35

Education&experience

Bachelor degree in Communications, public relations, journalism, media studies, or marketing.

• Minimum of 2 years’ progressive experience as public relations officer or communications officer in a reputable institution or in any busy marketing functions. Experience as a public relations/communications/ marketing officer in a financial institution will be an added advantage.

Skills&knowledge

• Excellent communication skills both orally and in writing

• Good command of English both orally & in writing;
• Excellent interpersonal skills
• Excellent skills in graphic design, videography and photography (Must be able to use graphic design softwares such as adobe in design, photoshop, illustrator or any other graphic design software; as well as video editing softwares such as Adobe Premiere Pro, Vegas Pro, Filmora Wondershare, Canvas, etc.).
• Good IT skills (Able to use Microsoft Word, Excel, PowerPoint, Publisher, etc.)
• Excellent skills of presentation of information;
• Proactive and ability to effectively work under minimum supervision
• Ability to prioritize and plan effectively.

Key responsibilities

• To assist in developing an appropriate External and internal Communications strategy that addresses Organization’s brand and image positioning.
• Under the guidance of the Brand and Communication Manager, and working closely with other Departments, manage the implementation of the agreed External and internal Communication plans and activities.

• Assist in the production of publications to promote the image of the organization. (magazines or newsletters, success stories, …) and multimedia products (audio-visual adverts, video documentaries, …)
• Respond to enquiries from the media to ensure that a positive image of the organization is promoted.
• Respond to enquiries of members on social media platforms to promote customer satisfaction and a positive image of the organization.

• Update content on U. SACCO website and social media platforms and assist in maintaining them to ensure that they remain up to date, informative and interesting.
• Writing or producing presentations and editing in-house magazines, short videos or audios, infographics, case studies, speeches, articles, leaflets and brochures and annual reports for both external and internal distribution.
• Perform any other duty as may be assigned by the Supervisor.

• Communication and PR that results in Brand positioning in line with institution’s strategy
• Increased levels of publicity and visibility
• Visibility in the communities where Umwalimu SACCO does business
• Introduction of effective internal communication