JOB DESCRIPTIONS:

• Under direct supervision of the Division Manager of Sales and Marketing, the Marketing Manager will require direct interaction with various departments; RTV, Radio and Technical for compliance. Will also supervise the Brand and Creative Officers;
• Develop and manage long- and short-term marketing strategies of RBA;
• Promote RBA’s image, programs and activities;
• Work closely with the Program Managers (RTV, KC2 and Radios) in creating on – air promotions and also with the Sales and Advertising manager in securing new clients and maintaining current advertisers;
• Supervise Creative Officers to deliver based on performance contracts signed;
• Implement national marketing programs by developing field marketing and promotional action plans;
• Maintain RBA’s product mix, by keeping current supply with demand, monitoring changing trends and competitors in media industry and updates the Director of Marketing and Business development of current situations;
• In close collaboration with Sales and Advertising Manager, establishes and adjusts selling prices by monitoring other key competitors;
• Manage the marketing, PR and Communications with the approval of the Division Manager of sales and Marketing;
• Work in close collaboration with Sales and Advertising Manager and receive market feedbacks;
• Observe the current state of the market and competitors;
• Evaluate plans and strategies on the basis of ROI;
• Assist in content planning in accordance with market needs and work as liaison between Radio and RTV departments;
• Manage and communicate brand standards and creative feedback to TV and Radio Stations;
• Develop creative solutions in partnership with RTV, KC2 and Radio Program Managers that are attractive to clients for advertisement;
• Prepare proposals for conducting market studies and research for different RBA channels to determine the audience per channel and programs.

SPECIFIC KNOWLEDGE REQUIRED

• Extensive understanding of the media industry,
• Excellent leadership, planning and management skills,
• Must have experience of sales, marketing, or branding
• Ability to effectively liaise and build relationships with various stakeholders,
• Ability to work under tight deadlines and pressure,
• Excellent communication, reporting and presentation skills,
• Fluency in written and spoken English and French is essential. Knowledge of Kiswahili & Kinyarwanda would be advantageous.

JOB PROFILES:

Degree in any field with 3yrs working experience in Sales and Marketing at a Managerial/supervisory level in a corporate company or Fast Moving Consumer Goods.

• Application without all the above requirements will not be considered,
• Candidates with Degree/Diploma from abroad are requested to show the Equivalence from High Education Council (HEC),
• Please note that only short-listed candidates meeting the required qualifications will be contacted,
• Female candidates are encouraged to apply,