Marketing & PR Manager Job Application

JOB VACANCY

POSITION: Marketing & PR Manager  

Location: Kigali, Rwanda

ITM Africa Ltd, an international company specializing in all HR solutions is assisting Sonarwa General to recruit a Marketing & PR Manager  

Purpose of role:

The position holder is responsible for the implementation of Sonarwa’s Marketing and public relation strategy, to develop graphics and promotional material to ensure timely availability of quality marketing content for the successful implementation of the Sonarwa’s marketing plan.

 What you will do:

• Analyze business developments and monitor market trends  and use the findings to inform strategic actions to enhance the competitive standing of Sonarwa in light of market trends in the insurance sector;
• Recommend modifications to products characteristics to enhance their market relevance and enhance their suitability to meet customer needs;
• Coordinate  the promotional activities to generate interest on Sonarwa’s products from potential customers and increase its market share;
• Develop social media strategy and oversee management of social media platforms to improve social media presence of Sonarwa;
• Liaise with the IT department in updating of marketing content on the Sonarwa’s website to ensure the data is updated and accurate at all times;
• Design and produce internal and external publications such as newsletters, brochures, fliers,  and memos for timely execution of marketing activities;
• Control the quality of promotional materials and merchandise during production to ensure value for money for Sonarwa; and
• Create marketing support materials & templates that include adverts press release templates, corporate social responsibility pictorials, based on an approved thematic style for timely implementation of marketing activities.
• Develop  and implement the customer service strategy for Sonarwa by aligning customer service activities and initiatives to support and enhance the objectives of the organization;
• Develop and control the departmental budget to ensure availability of adequate resources for customer service operations;
• Establish the Customer Service Charter to provide customer service standards that ensure the delivery of quality services to all clients;

You will be a good fit if you have:

Professional, academic qualifications and experience

• Bachelor’s Degree in Commerce, Business Management or a relevant field.
• Five (5) year experience in Marketing & PR

Other skills desirable:

• Graphic design
•  Brand management
• Supplier management
• Ability to work under pressure
• Communication skills
• Interpersonal skills