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12 Oct 2023

Manager – Sales & Distribution Go to Market & Distribution Partners Operations at Airtel Rwanda Ltd

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Job Description


Airtel Rwanda – Job Description

(Deliverables, Decision level, Demonstrate & Dimensions)

Job Title:  Manager – Sales & Distribution Go To Market & Distribution Partners Operations

Proposed Job Level:

Function: Commercial

Location: Rwanda

Reporting to: Sales & Distribution Director


Purpose of the Job (Brief)

Coordinating and controlling the distribution partners operations & structure with efficiency and effectiveness, ensuring execution of strategic initiatives, tracking the market, ensuring the compliance of processes and procedures and achieving the department’s targets and objectives to be delivered by the distribution teams.

Deliverables (Maximum 5-6 key responsibilities)

Expected Key Results

Activities (Detailed KPIs)

Core Responsibilities:

  1. Planning and organizing strategic initiatives to improve performance of the distribution channel partners.

  2. Preparing and controlling the distribution budget, ensuring the correct and efficient application of our resources.

  3. Inspire the team to achieve desired results in productivity, teamwork, quality, and job knowledge.

  4. Ensure that strategic plans and initiatives are set, tracked, maintained, and continuously improved; generating creative solutions to identify improvements in process, operations, procedures and administration of our resources.

  5. Drive personal and team growth and development.

  6. Drive ROI understanding and calculations by the distribution partners.

  7. Planning, organizing, coordinating and controlling the distribution channel partners, to enhance efficiency and effectiveness as well as their productivity.

  8. Maximize and fast track company own distribution channels profitability through innovation and efficiency in operations.

  9. Managing the operative policies, process and procedures in the distribution channel partner management.

  10. Tracking, monitoring, and ensuring the achievement of the distributions channel targets Airtel money products, GSM products.

  11. Overseeing performance of the people under her/his supervision.

  12. Get updated information and continuous feedback from the market.

  13. Make constant market audit and evaluations by having scheduled market visits.

  14. Controlling fraud and practice that can affect the company or the market.


Profile and Competencies:


  1. Bachelor’s Degree in business studies, commerce, statistics, or any other relevant degree is essential. A Master’s degree is desirable.

  2. Motivation for sales staff & sales partners

  3. Highly Result oriented

  4. Strong analytical skills

  5. Structured and organized

  6. Dynamic and proactive

  7. Ability to communicate clearly and effectively to a variety of audiences; strong reasoning, analytical, and organizational skills.

  8. Proven ability to motivate teams and manage conflict; ability to provide feedback and develop team.

  9. Ability to read, interpret, and effectively communicate necessary policies and procedures to others

  10. Negotiation skills

  11. Team Work

  12. Experience in similar positions: at least 3 years.

Decision level

Prime: Final Decision

Making authority, accountable to the Management

Shared: Decisions reached jointly with peers on a collective basis.

Contributory: Makes a major contribution to a decision or policy judgment reached by others.

Demonstrate (Key competencies)

Skills critical to the role:

  • Communication Skills
  • People skills
  • Interpersonal skills
  • Negotiation skills
  • Analytical Skills
  • MS Office suites skills
  • Valid Driving License in Rwanda

Educational Level:

Must have:

  • Bsc Degree
  • Masters preferred or equivalent work experience

Working Experience:

Must have:

  • 3 years’ work experience in sales.
  • Experience working with distributors in FMCG or telecom
  • Experience in working with distributors in the field to increase ROI.
  • Ability to operate strategically and tactically in a fast-paced environment.


Impact of position:

Distribution manager must have advanced negotiation, sales, Leadership skills, familiarity with reporting and process management and effective communication skills with 5 years’ experience with minimum of first degree.

Impact on customers (Please select one of the options below):

i) Type of customers   

           Mainly Internal                          Mainly External                               Internal & External

No. of Subordinates:  TBD


Reporting Manager



Functional Head

 Business HR


Method of Application

Interested candidate must submit their application at [email protected] not later than 18th October 2023.

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