Job Description

•Develop and implement strategies to diversify the current tourism product offering while complimenting existing tourism products that are the mainstays of Rwanda’s economy;
•Work closely with key stakeholders to generate leads in emerging tourism sectors and follow up on generated business from those sectors;
•Collaborate with the team to devise strategies on how emerging activities can be linked with existing tourism and other economic activities;
•Oversee the Sector policies, regulations and practices of emerging tourism sectors to ensure sustainable development of the same;
•Collaborate with the team to develop branding, sales, communications materials and other promotional materials to raise awareness of emerging sectors;
•Maintain updated knowledge of strategies and activities of competing destinations and trends;
•Attends and participates in trade shows, industry meetings, sales efforts, bid presentations aimed at proactively promoting emerging tourism sectos;
•Perform any other relevant duties assigned by the hierarchical supervisor

Job Profile

Minimum Qualifications

•Master’s Degree in any of these fields: Tourism, Hospitality, Travel & Tourism Management, Marketing, Communication, Business Administration, Management, Public Relations with 3 years of relevant working experience or;
•Bachelor’s Degree in any of these fields: Tourism, Hospitality, Travel & Tourism Management, Marketing, Communication, Business Administration, Management, Public Relations with 5 years of relevant working experience;

Key Competencies required:

•Strong command of the national tourism industry and priorities;
•Strong marketing mindset with demonstrated passion and enthusiasm towards tourism promotion and generating sales/revenues;
•Ability to work in a fast
– paced work environment;
•Strong written and verbal communication skills with ability to prepare and deliver effective and professional presentations, briefs, reports, etc.
•Good organisational and time management skills with ability to plan workload and prioritize
– be detail oriented and work under pressure of various deadlines;
•Strong Interpersonal skills with tourists, stakeholders and staff with ability to work independently as well as collaboratively;
•Demonstrated strong experience in communicating with diverse groups;
•Ability to establish/develop targeted marketing techniques to attract increased tourism visits and spending;
•Analytical and critical thinking skills with ability to undertake research and make decisions based on analytical processes;
•Demonstrate exceptional skills in sales, customer relations, and problem solving
•Excellent command of written and spoken English;
•Proficiency in French and Kinyarwanda is an added advantage;