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11 Apr 2022

Communications and Public Engagement Manager at World Vision Rwanda

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Job Description



World Vision Rwanda is a child focused Christian humanitarian organization implementing development programs in 29 Districts of Rwanda.

World Vision Rwanda seeks to hire a highly qualified, dedicated and experienced national for the position of Communications and Public Engagement Manager. The position will be based at Head Office in Kigali, reporting to the National Director.

Purpose of the position:

The purpose of this position is to strategically lead and manage World Vision Rwanda’s communications and public engagement across a range of business areas in order to position World Vision as a leading and credible humanitarian leader in Rwanda. The Communications & Public Engagement Manager will provide strategic leadership and develop an equipped professional team that creates and drives awareness through gathering and disseminating accurate and consistent information in response to key audience needs. Expected results will be increased awareness of, and advocacy for World Vision Rwanda’s programmes and strategy, mutual transformation for key groups, and contributing to increased financial support of World Vision Rwanda’s programmes, all to help deepen the organisation’s impact, influence and commitment to the most vulnerable children and their families.

The major responsibilities include:

% Time

Major Activities

End Results Expected


Leadership, Strategy & Knowledge Management:

  • Lead ongoing development of World Vision Rwanda’s communications strategy and business plans, in alignment with and support to corresponding regional and global communications strategies and priorities.
  • Lead and guide the implementation of strategic communications for effective public positioning of World Vision’s ministry and leadership in Rwanda.
  • Advise and support the National Director and Senior Leadership Team as required, and country office at large on effective engagement with media and publics especially during crises of potential or actual risk to organizational reputation.
  • Oversee World Vision Rwanda’s communications planning and roll-outs of country office interdepartmental plans, annual strategies and capacity-building of key staff that is aligned with country office communications requirements and needs.
  • Lead the process of continuous learning on appropriate communications systems and tools, as appropriate to the context of World Vision Rwanda.
  • Encourage mutual learning on communications best practices between departments / clusters / regions at World Vision Rwanda.
  • Lead World Vision Rwanda’s Communications team on professional development, as their line manager
  •  World Vision Rwanda’s communications strategy and business plans are developed in alignment with Regional and Global strategies and priorities
  • World Vision Rwanda is highly trusted; its reputation strengthened through first-class communications and powerful storytelling that inspire action for vulnerable children.
  • Leadership, staff, communities, influencers and network are enabled to speak with one authentic and credible voice; staff express pride about working for World Vision Rwanda and feel connected to the brand.
  • World Vision Rwanda staff (especially leadership staff) are consistently communicating the organization’s position as an effective advocate for children and promoting the organization’s faith in development, programming, project models, disaster management and refugee affairs capability, and policy solutions to issues affecting children.
  • Talented and high potential communications staff are developed for future organizational deployment.


External Relations:

  • Develop and maintain productive working relationships with external stakeholders such as media, donors, UN, policy makers, coalition and other partners and audiences to enhance World Vision Rwanda’s credibility and influence in the promotion of children’s rights.
  • Lead on protecting the World Vision brand and management of reputational risks
  • Proactive messaging and reputation campaigns are developed around brand objectives and potential risk areas that use evidence-based content to build trust amongst key audiences.
  • World Vision Rwanda is recognized as a credible humanitarian leader in Rwanda to key internal and external groups.
  • There is increased awareness of, and advocacy for World Vision Rwanda’s work in Rwanda; support to the organization’s strategy objectives by and among donors / potential donors / supporters / church partners affiliated to the organization
  • World Vision’s reputation and influence grows and this is reflected in growth in funding and/or opportunities to partner, lead and engage.


Capacity Building & Quality Assurance:

  • Coordinate the assessment, development and implementation of an integrated capacity-building plan based on World Vision Rwanda’s communication priorities and strategy.
  • In collaboration with Regional Communications, establish appropriate standards for World Vision Rwanda’s communications.
  • Lead World Vision Rwanda in ensuring adherence to communications policies, protocols, standards and current branding guidelines and elements of World Vision.
  • Key communications resources, materials, learning and support opportunities are identified and accessed within World Vision Rwanda. These may include engagement of trainers, establishing institutional links, identifying opportunities for staff exchanges, or mentoring and active involvement in training for high-level strategic capacity-building.
  • There is adherence to communications policies, protocols, standards and new branding of World Vision at World Vision Rwanda.


Operational & Technical:

  • Operationalize Global Communications policies, guidelines and standards of importance and relevancy to World Vision Rwanda.
  • Coordinate and support World Vision Rwanda’s communications (both print and electronic publications and communications resources).
  • Attractive advocacy, visibility and brand promotion materials are produced as part of the unit’s goal to increase awareness of and advocacy for World Vision Rwanda’s work within the country
  • The welfare of the most vulnerable children, families and communities is promoted using appropriate traditional and digital communication channels to share solid evidence-based content.

Qualifications: Education/Knowledge/Technical Skills and Experience

The following knowledge, skills and abilities may be acquired through a combination of formal schooling, self-education, prior experience or on-the-job training.

Minimum education and experience required:

  • Bachelor’s Degree in Mass Communication, Marketing, Journalism, Public Relations or any other field relevant to this role.
  • At least 5 years’ professional communications experience within the context of the humanitarian sector – at the UN, an International NGO or related organisation.
  • Excellent communication and public relations skills with strong English language capability (written and oral).
  • Strong people and resource management experience.
  • Experience in story-writing, photography and videography.
  • Sound understanding of transformational and community development, with the ability to translate technical information to a language easily understood by donors and partners.
  • Skilled in personal computing, email, and general office productivity software (e.g. Microsoft Office Suite) and other programmes for uploading and downloading information.
  • High level of cross-cultural interpersonal skills, personal maturity, and proven ability to influence multiple stakeholders.

Preferred experience, technical Skills & Abilities:

  • Master’s Degree in relevant field is strongly preferred.
  • Experience in developing successful communications, advocacy, or public relations campaigns and strategies for an NGO or International organization highly preferred.
  • Experience in writing / producing content for international audiences highly preferred.
  • English writing experience with a news agency, marketing organization, NGO or International organization preferred.
  • Technical experience with video and still photography preferred.
  • Ability to handle multiple responsibilities at the same time preferred.
  • Experience in hosting or working with international groups of donors or visitors highly preferred.


The salary is commensurate with qualifications and experience.

N.B: Women are highly encouraged to apply.

Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 18th April, 2022.

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