RwandAir Limited is the flag carrier airline of Rwanda. It operates domestic and international
services to East Africa, Central Africa, West Africa, Southern Africa, Europe and the Middle East
from its main base at Kigali International Airport. Our mission is to provide unsurpassed, safe and
reliable services in air transportation, including strategically linking Rwanda with the outside world,
while ensuring a fair return on investment. We are looking for interested, qualified and competent
candidate to fill the position of:

Job Title: Web and Digital marketing analyst

Reports to: Distribution Manager

Location: Kigali International Airport

Key Responsibilities

– Collect and analyst customer, marketing and web behavioral data,

– Testing campaigns, analysis key metrics and identify opportunities to increase campaign performance

– Developing and presenting learnings from your analysis including actionable insights and recommendations.

– Developing digital campaign and web measurement strategies.

– Create dashboards, data visualizations and campaigns and website performance reports.
– Monitoring and analyzing digital media and marketing trends.
– communicating and presenting to colleagues, senior managers and clients
– Using variety of tools to extract and analyses data generated by online user activity.
– Reporting your findings with data visualizations that are easy to understand.
– Communicating insights and providing solutions that have demonstrable results.
– Working with webs development and marketing team to implement your solutions.
– Understanding the behaviors and expectations of online visitors.
– Staying up to date with the latest trends in online marketing and design

Job Requirements Education and Experience

– Bachelor’s degree in computer science, marketing or related filed.
– Experience with analytical and reporting tools, including Tableau, Google analytics and Data studio.
– Deep knowledge of digital marketing across social, display, and programmatic platforms.
– Strong analytical and strategic thinking skills.
– Ability to make data-driven decisions.
– Excellent attention to details and attention