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14 Feb 2024

Territory Sales Manager at Airtel Rwanda Limited

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Job Description

AIRTEL RWANDA LIMITED

Airtel Building, Remera, KG 17 Ave, Kigali, Rwanda

Job Advert – Territory Sales Manager

1. Description

Position Title: Territory Sales Manager

Reports to: Zonal Business Manager

Function/Department: Sales & Distribution

Location: All Districts of Rwanda

2. Job Purpose

To sustain and enhance targeted gross revenue in respective Zone by effective implementation of planned strategies that aim at improving distribution channel.

3. Responsibilities: Deliverables 

Expected Key Results 

     Activities (Detailed KPIs) 

1. Increase Active SIM & Recharge Outlets
  • Controls the distribution width and depth of the zone.
  • Ensure effective distribution of products at an arm’s length for all customers.

2. Ensure profitability of Channel Partners
  • Liaise and collaborate with Channel partners to identify ways to increase penetration and grow more subscribers
  • Recommend measures to increase tertiary sales from existing & new retailers

3. To achieve Tertiary recharge sales
  • Coordinate all sales activities so that sales turnover is optimized Timely communication of all schemes/product launches to distributors and retailers

4. Achieve Gross Pre-Paid targets
  • Ensure customer growth through effective execution and implementation of distribution strategies to win in the marketplace.

5. Manage, train, and develop Field Sales.

Employee (FSE)

  • Placement of merchandise for new products/ schemes & market availability of Point of sale
  • Coordinate with Sales Training Function for product, process, and behavioral training of FSEs.

6. Maintain effective

Updated MIS
  • Gathering, coordinating, and communicating market information including competition activities, customer preferences ensuring effective sales management.

4. Requirements:

Qualifications, experience & skills:

  • Bachelor’s degree
  • 3-5 years’ experience in Telecom, FMCG and Consumer Durables
  • Relevant customer centric experience
  • Valid Rwandan Driving License
  • Ability to manage a team and multiple channels/dealers.
  • Candidates based in the district are encouraged to apply-indicate district of residence in your application letter.


Method of Application

Please submit your updated curriculum vitae – CV on [email protected] before 18th February 2024.

Please mention your district of residence in the subject line of your application email followed with the words “Territory Sales Manager Application”

Example: “Nyamasheke District Territory Sales Manager Application”



Airtel Rwanda Limited is a fully owned subsidiary of Airtel Africa plc

Registered Office: Airtel Building, Remera, KG 17 Ave, P.O. Box 4164, Kigali, Rwanda

Company registration number: 102437818 | Telephone: +250 73 600 1000



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