Technical Sales Representative TIRES & LUBRICANTS

WHO ARE WE?

Tractafric Equipment has been an exclusive distributor of Caterpillar equipment for over 85 years, across 10 countries in Africa (Burundi, Cameroon, Congo, Equatorial Guinea, Gabon, Morocco, CAR, DRC, Rwanda, and Chad). As a leader in its market, Tractafric Equipment supplies job sites in various sectors with a wide range of new, used, and rental equipment: mining equipment, construction and public works (CPW), forestry equipment, spare parts, industrial and marine engines, power plants, generator sets, and handling forklifts.

YOUR MISSIONS

Reporting to the Parts and Service Commercial Manager, He is responsible for the technical and commercial management of his tire and lubricant sector. He is responsible for developing relationships with each of the clients in his portfolio and prospecting for new accounts. He must therefore sell, retain, and monitor the various ongoing cases. He is also responsible for the image of TRACTAFRIC EQUIPMENT with the clientele.

MAIN ACTIVITIES OF THE ROLE/POSITION

• Provide support to clients thru visits and advice on the use of their equipment, primarily tires and lubricants
• Use alert platforms to provide advice to clients and generate business.
• Listen to clients to understand their needs and provide solutions.
• Conduct inspections with reports on clients’ equipment (Tires and lubricants) and generate business.
• Offer existing or new products and services to clients.
• Prepare and develop specific offers based on customer knowledge.
• Identify competitors by product type and estimate TAE’s market share.
• Ensure regular follow-up for tires and lubricants on the initiative of the marketing department.
• Provide support for the completion of NLS satisfaction surveys.
• Prepare detailed visit reports and update customer files on the server.

REQUIRED SKILLS

Skills:

• Analyse the client’s needs
• Analyse a market
• Analyse the competition
• Define a product range for a market
• Provide technical advice

• Propose adjustments following sales results
• Design a product pitch
• Provide technical assistance to a commercial network

Knowledge:

• Statistical analysis
• Life Cycle Analysis – LCA of products
• Commercial techniques
• Sales techniques
• Knowledge of client industries (Civil Engineering, Forestry, Oil)
• Commercial distribution channels
• Sales management software
• Technical knowledge in engine, hydraulics, and transmission

REQUIRED PROFILE

• A minimum BAC +2 level in Mechanics, Hydraulics, Transmission, etc.
• 2 years of experience in selling Tires & lubricants or as a technician

Position based in Kigali, RWANDA

Permanent contract

Deadline: November 30, 2025

Send your resume and cover letter to [email protected]