Public Relations and Marketing Manager (Boarding School)

• Ntare Louisenlund School Careers
• Rwanda
• Administration

Who we are:

Ntare Louisenlund School (Rwanda) aspires to become the premier institution in Africa, dedicated to fostering excellence in education. Through the Rwanda plus-STEM program, the school aims to attract the finest talents in mathematics, computer science, natural sciences, and technology, serving as a catalyst for innovation, entrepreneurship, and future-shaping endeavors. Situated on a sprawling 60-hectare campus in Rwanda’s Bugesera District, a brief forty-five-minute drive from Kigali, the school is designed to accommodate up to 1,000 boarding students.

Ntare Louisenlund School is committed to delivering an exceptional international education, empowering students to seek scholarships at the world’s leading universities. The student body will comprise two halves, with a portion selected through a rigorous assessment and funded by appropriate scholarships (plus-STEM stream), and the remainder consisting of students from across Africa pursuing the IB Diploma with their families financing the education. Seeking candidacy as an IB World School, Ntare Louisenlund School plans to offer the IB Middle Years Programme and Diploma Programme.

Operated and managed by Ntare Louisenlund CBC, in collaboration with Stiftung Louisenlund, a renowned institution with over 70 years of experience running a secondary boarding school in Germany, Ntare Louisenlund School strives for comparable excellence at both locations in Germany and Rwanda. A strategic partnership with the Rwandan government is envisioned to identify plus-STEM students eligible for government scholarships.

Your challenge and responsibilities:

Ntare Louisenlund School is seeking for a Public Relations and Marketing Manager at Ntare Louisenlund School, the incumbent will be responsible for developing and executing strategic marketing and communication initiatives to enhance the school’s visibility, strengthen its reputation, and support enrolment objectives. This role combines creativity with strategic thinking to promote the school’s mission, values, and unique offerings to prospective students, families, and the community.

Your Main Responsibilities:

Key Responsibilities

Strategic Planning

• Develop and implement a comprehensive public relations and marketing strategy aligned with the school’s goals.
• Conduct market research to identify trends, audience needs, and competitive positioning.
• Ensure compliance with relevant regulations, policies, and ethical standards in marketing and public relations
• Stay updated on industry trends and procurement technologies to enhance efficiency and effectiveness.

Brand Management

• Maintain and enhance the school’s brand identity across all platforms.
• Ensure consistency in messaging and visuals in all communications.

Media Relations

• Build and maintain relationships with local and national media outlets.
• Write and distribute press releases, news articles, and feature stories.
• Manage responses to media inquiries and coordinate interviews with key staff.
• Skilled in handling and utilizing camera and video equipment.
• Keen awareness of evolving trends in visual storytelling techniques.

Content Development

• Create compelling content for various platforms, including the school’s website, social media, newsletters, and print materials.
• Oversee the production of promotional materials, including brochures, videos, and advertisements.

Social Media Management

• Develop and execute a social media strategy to engage current and prospective families.
• Monitor social media channels and respond to inquiries and comments in a timely manner.

Event Coordination

• Plan and promote school events, open houses, and community outreach initiatives.
• Collaborate with faculty, staff, and student leaders to ensure successful event execution.

Community Engagement

• Foster relationships with local organizations, businesses, and alumni to promote school initiatives and events.
• Represent the school at community events and engage with stakeholders.

Enrolment Support

• Collaborate with the admissions team to create targeted marketing campaigns to attract prospective students.
• Analyse enrolment data and marketing effectiveness to inform future strategies.

Budget Management

• Develop and manage the marketing and PR budget, ensuring resources are allocated efficiently.

Reporting and Analysis

• Monitor and report on the effectiveness of marketing initiatives through analytics and performance metrics.
• Provide regular updates to the Head of School and Board of Trustees on PR and marketing efforts.

Qualifications

• Minimum a Bachelor’s degree in Public Relations, Marketing, Communications, or a specific related field.
• 5+ years of experience in public relations, marketing, or communications, preferably in an educational setting.
• Strong writing, editing, and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and analytics software.
• Experience with graphic design and content creation tools (e.g., Adobe Creative Suite, Canva).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal skills and the ability to work collaboratively with diverse stakeholders.

Preferred Skills

• Experience in independent or boarding school environments.
• Knowledge of enrolment marketing strategies.

Personal Attributes

• Creative thinker with a proactive approach to problem-solving.
• Passionate about education and committed to the mission of [School Name].
• Strong attention to detail and organizational skills.
• Ability to adapt to changing priorities and emerging trends in marketing and communications.

Collaboration:

• Work closely with various departments to understand their specific procurement needs.
• Support the school’s mission and values through responsible and ethical procurement practices.

We offer:

• A fully equipped school campus with excellent facilities in a beautiful natural setting in Bugesera.
• Optional campus housing on a first-come-first-serve basis.
• An exceptional in-house professional development programme with travelopportunities for further professional development.
• Small learning groups.
• An extensive and diverse co-curricular programme and the possibility of taking part in or offering co-curricular experiences for students.
• Collaboration with an experienced, internationally recognized school in Germany.
• Various partnerships with external educational partners.
• A committed, dedicated, and team-oriented staff.
• An attractive compensation package based on your level of experience. All staff salaries are paid in Rwandan Francs.