Job Vacancy: Marketing & Customer Experience Lead

Location: Ishyo Foods Ltd Administration Offices.

Department: Sales & Marketing

Reports To: Sales & Marketing Manager

EmploymentType: Full-time

About Us

ISHYO FOODS Ltd is a Rwanda‑based food processing company specializing in premium jams and fruit‑flavored yogurts. We use fresh, locally sourced ingredients and support smallholder farmers across the country.

Role Purpose

The Marketing & Customer Experience Lead will drive marketing strategy, brand growth, customer engagement, and service excellence across all touchpoints.

Key Responsibilities

– Develop and implement integrated marketing strategies.

– Lead digital campaigns including social media, Meta Ads and Google Ads.

– Oversee branding, content creation, and visual visibility.

– Conduct market research and competitor analysis.

– Manage retailer, distributor, and customer relationships.

– Collect, analyze, and act on customer feedback.

– Execute sampling programs, in‑store promotions, and community activations.

– Track campaign performance and prepare reports.

– Support sales with promotional materials and product positioning.

– Lead and mentor marketing and CX team members.

Required Qualifications

– Bachelor’s degree in marketing, Mass Communication, Public Relations, Journalism, Business Administration, Economics, or related fields.

– 3–5 years’ experience in marketing, customer experience, or brand management.

– Experience with CRM systems (Odoo CRM, Zoho CRM, etc.).

Required Skills

– Ability to create and execute campaigns for FMCG products.

– Strong understanding of consumer behavior and branding.

– Digital marketing and social media skills.

– Excellent communication and conflict‑resolution abilities.

– Ability to analyze customer data, market trends, and sales reports.

– Strong relationship‑building skills with retailers and distributors.

Send your Motivation Letter, CV, and Academic Qualifications to:

Email: [email protected]

CC: [email protected], [email protected]

Deadline: 27/03/2026

Only shortlisted candidates will be contacted.