Reporting to the Managing Director for Jibu Rwanda/Goma – This individual will work with a dynamic team across the region as well as agency partners, global, finance, operation, product development to develop and execute strategic initiatives and holistic marketing plans to drive sales and strengthen the Jibu brand across Rwanda and Goma.

About the Role and Responsibilities;

Create and execute campaigns whilst tracking overall success.

Overall responsibility for marketing strategy and execution of the Jibu brand – Rwanda/Goma.

Lead trade events to grow the brand more.

Work directly with the existing franchisee’s network and build a  strong relationship, work with them to ensure local area marketing is successful and provide the tools of success.

Project Management- Including forecasting, brand management and implementation of communication plans.

Unlock new business opportunities through effective marketing to ensure the Jibuco and its franchisee network meet their growth targets.

Manage the marketing budget and calendar.

Ensure annual events, conferences are a success – Use every creativity to make the brand stand out.

Make recommendations for new products, promotions, and alternatives ways to reach key target markets.

Lead the planning and execution of point of sale and marketing material to support promotions.

Support new franchisee launches via consumer research, and go to market strategy

Lead social media and digital marketing strategy to increase followers and engagements across multiple platforms

Support local franchisee stores with marketing plans to drive sales.

Ensure local marketing campaigns are consistent with global strategy and leverage global best practices.

Is This You?/ Are you?

Highly motivated individual focused on driving impact and change

Unquenchable curiosity and passion for brand building

Project Management, cross-functional leadership, presentation, and interpersonal skills(across different cultures)

Experience with concept development, consumer insights, data analytics, and marketing strategy and planning.

Proven track record of working in a fast-paced dynamic environment, where multiple projects and deadlines exist.

Experience working with minimal supervision, with strong attention to detail and follow-through.

Strong logical and strategic thinking

Ability to proactively develop creative solutions.

Fluent in Kinyarwanda, English, and French is a MUST.

Preferred Qualifications/Experience:
Bachelor/Diploma/Post Graduate Diploma in a relevant subject.

Experience using any design, graphic design applications (Adobe Photoshop, Illustrator, etc)

Experience working at FMCG/ Experiential Agency.

This position is open to Rwandan Nationals only. Female candidates particularly encouraged to apply.

Apply using this link to fill out the application form and upload your CV and motivation letter as PDFs.

 Please label the PDF documents as YOURNAME_CV and YOURNAME_coverletter.

We will be reviewing applications on a rolling basis, so please apply as soon as possible. Due to the volume of applications, we may not be able to respond to every individual application we receive. If you do not receive an invitation for an interview from us within 2 weeks of applying, please consider your application unsuccessful.