JOB TITLE: MARKETING AND COMMUNICATION SPECIALIST

REPORTS TO: DIRECTOR OF TECHNICAL ACTIVITIES

LOCATION: KIGALI, RWANDA

The Rwanda Chamber of Tourism is one of the 10 professional chambers that currently exist under the umbrella of the Private Sector Federation (PSF), which is dedicated to promoting and representing the interests of the Rwandan business community. It was established in December 1999, replacing the former Rwanda Chamber of Commerce and Industry. Following the establishment of the PSF, the Rwanda Chamber for Tourism was established in 2006, with a mandate of enhancing business opportunities through effective lobbying and advocacy for the tourism and hospitality industry in Rwanda.

POSITION SUMMARY:

The Marketing and Communications Specialist will work under the supervision of the Director of Technical Activities and will undertake tasks related to promoting membership and Chamber/Associations’ programs. S/he will ensure excellent service delivery to members and potential members. S/he will be involved in all creative displays of all member association products and ensure COT branding standards are maintained across all touch-points and channels, including but not limited to: photography and video; collateral and promotional design; copywriting tone of voice; on-property activations, internal and external communications including social media, editorial, press release writing, etc.

KEY RESPONSIBILITIES

• Design a comprehensive digital marketing strategy for the Chamber including but not limited to: strategic branding, creative campaign development to drive awareness and bookings across owned and paid channels with the ability to showcase ROI; media planning and buying of digital, print and social advertising; content and story-telling development for multi-channel distribution (website, e-mail marketing, collateral, editorial, social); e-commerce activations; sales and marketing collateral, press materials, social media content calendars, and resort guest-facing branding development.
• Manage project scopes, develop detailed Marketing and Communication work-plans
• Draw on marketing and Communication best practices to recommend new approaches to content, channels, audience segmentation, and brand measurement.
• Collaborate with key partners across the Country in planning and creating communications for external audiences that drive the mission of Chamber, key messages to the members to create awareness on Tourism and Hospitality, promote local and international partnerships.
• Oversee the execution of the communications for internal and external audiences; plan on the timing of communications to ensure well-timed messages.
• Translate concepts into persuasive communications. The Specialist will also review and approve messaging and communications written by others before they are published.
• Join social media groups and professional platforms to discuss the Chamber’s related topics and monitor the corporate website and social media pages and address readers’ queries.
• Oversee all internal and external communications for the Chamber ensuring consistent messaging and increase the Chamber of Tourism brand awareness.
• Measure and track results for marketing campaigns.
• Gather member’s feedback to inform COT Board and Leadership.
• Prepares and approves media reports, press releases, articles, etc.
• Responsible for all written communication writes and distributes the monthly or quarterly Chamber newsletter, writes articles and news releases to the local and international press.
• Prepare creative briefs to define marketing objectives and guide creative development.
• Be familiar and work within budgets related to campaign initiatives.
• Keep current with emerging design, creative and travel trends, web technologies, and digital marketing advances.
• Any other duties as assigned by Sales & Marketing Manager

QUALIFICATIONS AND REQUIREMENTS

• Proven 3 + years’ experience in a senior marketing or communications role.
• Proven track record of performing above expectations in improving a company’s brand presence
• At least a Bachelor’s degree in a related field, e.g. Business administration, Social Sciences, Public relations, Communication, Information Technology IT, etc.
• Excellent verbal and written communication and presentation skills
• Excellent Communication: Demonstrated ability to articulate Chamber/Associations mission and program objectives persuasively
• Versatility and good judgment: to Draft clear and consistent messages for a variety of audiences.
• Accountability: Demonstrated commitment to personal responsibility and value for equity
• Influence: Strong leadership and influencing skills, with the ability to engage key stakeholders
• Project management: Multi-tasking, project management, and decision-making skills
• Agility: Flexible, results-oriented, and able to work in a project-driven environment.
• Digital marketing: Demonstrated ability to manage social media accounts, content creations, Search Engine Optimization (SEO) and Google Analytics; Search Engine Marketing
• (SEM), Email & Acquisition Marketing, Social Media Marketing, and other online advertising.
• High-level understanding of InDesign, Photoshop, Adobe Acrobat, CMS experience, PowerPoint, and Excel.
• Hands-on experience with web content management tools, like WordPress and familiarity with communication campaigns on social media.
• Proficiency in web analytics and web metrics required including Mastery of Google Analytics/Webmaster tools and dashboards.
• Excellent writing and verbal skills; with the ability to write routine reports, correspondence, business letters, summaries, and reports using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style.
• Ability to speak and present effectively before groups such as customers or employees.
• Experience with Brand building and demand generation through content – blogs, social, video, web, e-mail.
• Strong analytical skills and data-driven thinking
• Proven communication, project management, and organizational skills. who ensures tasks are implemented at the highest standard and within allocated timelines.
• Ability to manage multiple projects in a fast-paced environment, comfortable, confident and enthusiastic when working with tight deadlines
• Proven ability to work effectively within a cross-departmental team
• Must be a strong self-starter as well as an effective team player
• Passion, Integrity, Energy, and idea-generating initiatives.
• Excellent organization and managerial skills with the ability to create high impact concise content specific communications
• Experience working with luxury brands or within the luxury hospitality/travel area
• Foreign language skills would be an advantage.
• Prior agency and/or resort experience and have a strong understanding of ultra-luxury brands are competitive advantages.