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11 Nov 2020

Head of Events and Marketing Strategies at ITM Africa

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Job Description


About the role

As the Head of Events and Marketing Strategies, you will lead a vibrant team of executives, copywriters, and designers, to develop actionable solutions with high revenue impact through PR & Communication campaigns, advertising, and event management for the satisfaction of the clients’ needs.

Reporting directly to the CEO, you will work on a variety of campaigns,  products, and industries in Rwanda and beyond.

What you will do

Strategy and Client Service

  • Drive and consistently monitor the portfolio growth
  • Initiate, facilitate and head business meetings with potential leads,
  • Develop and maintain partnerships with the company’s varied lines of business
  • Guide persuasive presentations as well as stories creation to demonstrate values and turn leads into clients
  • Head and maintain a close working relationship with copywriters, designers and executives.
  • Lead the conceptualization as well as the tactical implementation of strategies to address the clients’ marketing challenges.
  • Plan and schedule project implementation and define appropriate budgets.
  • Work with a wide range of media and production houses as well as in-house graphic designers, to create visuals
  • Contribute to quantitative and qualitative campaign research for the company and its clients, as necessary
  • Assist in customer database maintenance as well as provide status reports for marketing campaigns
  • Prepare short and long-term plans to ensure adaptation of identified strategies
  • Evaluate implications of plans inclusive of risks.

Events Management

  • Lead the brainstorming and strategic implementation of event plans and concepts
  • Cultivate and manage relationships with event partners, vendors and service providers
  • Negotiate partnerships and sponsorship deals
  • Manage and maintain a healthy business relationship with the Rwanda Convention Bureau
  • Obtain event permits, manage events logistics and define appropriate budgets as well as handle all invoicing
  • Manage branding and communication during the events
  • Develop post-event reports and event feedback surveys
  • Update senior management on portfolio performance.

You will be the right fit if you:

  • Have a minimum of 4 years working experience in the event management, media and/or creative industry
  • Have the ability to involve and lead a young dynamic team
  • Have experience placing campaigns with local and international media outlets
  • Have proven experience managing projects that involve multiple stakeholders and/or suppliers
  • Possess strong communication, networking, presentation and creative writing skills
  • Have the ability to work under tight deadlines both independently and while leading a team
  • Are fluent in English and Kinyarwanda both verbally and in writing (French is an added advantage)
  • Have a higher education or diploma in Communication, Marketing, Business Development, or any other relevant field.

Application deadline*

Thursday 12th November 2020





Method of Application

To apply for this job please visit forms.gle.

*Only shortlisted candidates will be contacted

For more information,please visit https://itmafrica.rw/job/head-of-events-and-marketing-strategies/





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