Job Purpose: To be responsible for developing, managing, and executing marketing strategies for all Programs/Product Lines/Segments to meet sales targets while at the same time building brand equity and increasing market share.

Key Responsibilities

• Develop and execute successful marketing strategies aligned to the overall organizational objectives; Evaluate and recommend new and existing marketing ideas/concepts aimed at growing the product line and lead the execution of approved ideas/concepts;
• Demonstrate knowledge of the Real Estate market, competition and ability to develop applicable pricing models;
• Collaborate with senior & middle management levels to set revenue goals & company strategy as well as implementing a sales plan to drive revenue growth.
• Establish sales objectives by forecasting & developing annual sales quotas, projecting expected sales volume & profit for existing and new projects.
• Be responsible for the overall performance of the Sales, Customer Service & Marketing & Communication units and enforce policies, procedures, and values;
• Budgeting, forecasting, and the ability to re-adjust spending /costing according to market changes.

Job  Qualifications

• Master’s degree in Commerce, Economics, Business Management, Marketing or any other relevant field with 8-year experience in Marketing or Branding with 3 years’ experience in a supervisory role
• Having experience in residential sales preferably in mixed-use, phased and multi-unit projects is an added advantage
• Having experience of managing budgets/cost control, and planning, prioritizing and organizing work to meet targets and
• The specialist knowledge of sales/marketing techniques, research, and analysis is necessary.

 Knowledge, Skills & Proficiencies

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:
• Self-confident, decisive, resilient, and able to thrive under pressure in a fast-paced environment.
• A lateral and innovative thinker, an original problem-solver.
• Self –disciplined, with excellent time management skills, and flexible in order to achieve results.
• Excellent interpersonal skills and ability to deal with people from diverse backgrounds.
• A motivational team-leader focused on managing, coaching, and developing the Sales team to achieve their full potential.
• Ability to handle operations and management of a large volume sales center.
• Competence to deal with big annual sales volumes and international marketing budget
• Have Project and Event Management Skills and Be Proficient in Computer Software Applications
• Be of proven moral integrity
• Have emotional intelligence, business acumen, and good team working skills
• Be assertive and detail-oriented
• Proficiency in both written and spoken Kinyarwanda and English languages is necessary; working knowledge of French is an asset;
• Computer literate with proficient knowledge of MS Office.

Professional Qualifications / Membership to professional bodies

• Be an active Member to a relevant professional body such as CIM is an added advantage