JOB VACANCY ANNOUNCEMENT

COPEDU PLC is a trading company engaged in savings and credits. It was registered as a trading company in Rwanda Development Board (RDB) on February 21, 2013, and licensed by the National Bank of Rwanda (NBR) on 13/03/2014 to operate as a microfinance institution in Rwanda.

COPEDU PLC wishes to encourage all qualified, capable, and interested candidates to apply to the position of Head of Business and Financial Product Innovation Department.

Department: Business and Financial ProductInnovation

Reports to: CEO

Location: Kigali

General Description:

The Head of Business and Financial Products Innovation is responsible for driving COPEDU Plc’s growth through innovative financial solutions, product development, and market expansion. The role ensures alignment with the institution’s strategic goals by leading product lifecycle management, enhancing customer experience, and identifying new business opportunities. Working cross-functionally, the incumbent fosters a culture of innovation, customer-centricity, and continuous improvement to maintain COPEDU’s competitiveness in a dynamic market.

Key Responsibilities

• Develop and implement the department’s strategic plan in alignment with COPEDU Plc’s overall vision and objectives.
• Provide visionary leadership for innovation, transformation, and growth initiatives across the business and marketing domains.
• Lead the development and management of annual departmental budgets, strategic KPIs, and operational work plans.
• Prepares and evaluates departmental performance indicators to ensure efficiency and effectiveness.
• Coordinate the activities of all sub-units under the department, including Banking and Branch Operations, Marketing, Product Innovation, and Customer Experience.
• Identify expansion opportunities for branch networks and participate in feasibility studies and planning
• Optimize business actions and ensure the profitability and growth of COPEDU Plc and its branches.
• Design and implement the institution’s commercial policy and savings mobilization strategies.
• Lead marketing and promotional campaigns for banking services at branch level and across channels.
• Conduct comprehensive market research to identify customer needs and analyze market behavior and trends.
• Develop tailored communication and promotional strategies for diverse customer segments in alignment with COPEDU’s strategic objectives.
• Ensure high standards of customer service and monitor satisfaction levels to improve loyalty and retention.
• Oversee implementation of Corporate Social Responsibility (CSR) initiatives.
• Drive large-scale campaigns to attract key partners and institutional clients.
• Ensure transparent, timely, and accurate communication about financial products and services to clients.
• Conduct consumer education programs to promote financial literacy and informed decision-making.
• Lead the design and development of innovative financial products and services aligned with customer needs and the institution’s vision.
• Identify market gaps and opportunities for new product offerings or enhancement of existing ones (including loans, savings, and digital services).
• Develop comprehensive product strategies including market analysis, target audience determination, and advertising plans
• Ensure all product offerings are compliant with internal policies, regulatory frameworks, and risk guidelines.
• Establish clear KPIs for each product and measure performance, adoption, and revenue impact
• Lead, mentor, and inspire a high-performing, cross-functional team across marketing, product, customer experience, and branch operations.
• Identify capacity gaps and implement relevant training or professional development programs.

Required Qualifications and Skills:

• Bachelor’s degree in business administration, Marketing, Management, Finance, or a related field from a reputable university.
• At least 5 years of experience in the fields of commercial operations, marketing, or customer relationship management, including a minimum of 3 years in a managerial role in banking sector.
• Strong understanding of financial product development, market research, and customer experience strategies.
• Strong interest in marketing and proven ability to mobilize resources.
• Excellent negotiation skills.
• Fluent in Kinyarwanda, English, and/or French, both spoken and written is added value.
• Demonstrated leadership skills
• High ethical standards, integrity, and commitment to driving organizational growth

All applications must include:

• A motivation letter,
• A copy of the National ID,
• A detailed Curriculum Vitae (CV),
• Copies of academic and professional certificates.

What We Offer:

• Competitive and attractive salary package
• Annual leave allowance
• Long service recognition allowance
• Preferential interest rates on staff loans
• Annual performance bonus based on individual and company performance
• Medical insurance coverage
• Supportive and collaborative working environment
• Opportunities for continuous professional development and career advancement
• Etc.