Position title: Direct Sales Agents

Number: 14 DSA

Date: 24^th October 2024

Work base: Independent work

Reporting to: Head of Operations through Branch Managers

Expected starting date: November 2024

Employment Contract type: 3months renewable based on the performance

About theASA International (Rwanda) Plc:

ASA International (Rwanda) Plc (subsequently referred to as “ASA Rwanda”) is a for-profit, deposit taking Microfinance Institution licensed by National Bank of Rwanda and incorporated under The Companies Act, No.103495622 in Rwanda in 2014 and started operations in 2016, currently serving small business through Loans and savings in 37 branches across the country. ASA Rwanda is a subsidiary of ASA International listed on London Stock Exchange, one of the world’s largest international Microfinance institutions in the world operating in 13 countries in Africa and Asia.

As a financial company and ASA international (Rwanda) plc is mostly engaged to work for the low income people of the country and as long as there is a possibility of financial irregularities in the activities, the company created a department/position to work to prevent any sorts of misappropriation.

Vision: Reduce poverty by improving the lives of the underprivileged with a key focus on female entrepreneurs.

Mission: We have a strong commitment to financial inclusion and socioeconomic progress.

Objective: Providing Microfinance loans for business purpose to low-income entrepreneurs with an objective of improving financial inclusion and realize socioeconomic progress. Our loans provide an alternative to low income entrepreneurs without access to credit from traditional banks. We provide these loans using the ASA Model.

Function summary

A direct sales agent (DSA) is responsible for promoting and selling products or services directly to consumers or businesses. They typically work outside of a traditional retail setting and may engage in door-to-door sales, cold calling, or face-to-face interactions to generate leads and close sales. DSAs often represent a specific company or brand and are tasked with meeting sales targets and building customer relationships. They represent financial institutions and facilitate the sale of ASA International (Rwanda) Plc products such as savings, loans and deposit.

Duties and Responsibilities

• Prospect and identify potential customers or clients through various channels, including cold calling, networking, referrals, and lead generation activities
• Conduct sales presentations, demonstrations, and pitches to educate prospects about products or services, highlight features and benefits, and address customer questions or objections.
• Build and maintain relationships with customers, providing personalized service, assistance, and support to understand their needs, preferences, and buying behavior.
• Mobilizing and Orienting clients on the particular loan products and services of ASA International Rwanda Plc;
• Mobilizing savings from community organization , churches, cooperatives and potential clients
• Provide effective quality and timely customer service to clients;
• To accomplish day to day activities as required;
• Submit daily/weekly and monthly reports to Branch Manager who will validate it and send it to Head of Operations
• Achieve sales targets, quotas, and KPIs set by management, consistently meeting or exceeding performance goals to drive revenue growth and business success.

Education

• Bachelor’s degree in a relevant field such as business administration, marketing or related field.

Requirements – Skills, Knowledge, Abilities – for Direct Sales Agents

• Being Rwandan by nationality;
• Proven experience in direct sales, field sales, or customer-facing roles, with a track record of achieving sales targets and generating revenue.
• Strong communication and interpersonal skills, with the ability to build relationship, influence decision-making, and negotiate effectively with customers. Excellent communication skills in Kinyarwanda, English is an added advantage
• Persuasive selling skills, with the ability to articulate value propositions, handle objections, and close deals through effective sales techniques.
• Organizational and time management skills, with the ability to prioritize tasks, manage time effectively, and follow through on commitments in a fast-paced sales environment.
• Being active in mobilization and product promotion.
• Positive attitude, enthusiasm, and a passion for sales, with a willingness to learn, grow, and develop professionally in the sales field.
• Honest, polite and interpersonal character
• Well organized, self-confident, timekeeper and accountable
• Willing to work under pressure and ready to complete necessary jobs on time

Salary & Benefits:

• Attractive commissions fees.
• Communication allowances as per management resolution
• Actual Transport fees
• Materials that she/he will use in performing his/her duties

Cover Letter; Detailed CV; copy of Degree; Work certificates from previous employers; any other document that may prove a candidate’s competency to the post; Copy of ID Card.

Applications should be addressed to the Chief Executive Officer of ASA International (RWANDA) Plc located in KIGALI City, GASABO District, Plot No. – 95, NTORA Village, KG 784 St. RUHANGO Cell, Gisozi Sector, Kigali, Rwanda

Online Application to be sent to [email protected] with subject line mentioning Direct Sales Agents. Submission of Application should be before 30^th October 2024 at 5:00 PM. Please note that only candidates with the needed qualifications and relevant experience will be shortlisted. If you do not hear from us in 2 weeks after the deadline, know that you are not meeting our requirements.

ASA International aims to attract and select a diverse workforce, ensuring equal opportunity to everyone, irrespective of race, age, gender, class, ethnicity, disability, location, and religion. Qualified women are particularly encouraged to apply.

Done at Kigali on 24^th October 2024

Signed and approved by:

Christian SALIFOU

Chief Executive Officer

ASA International (Rwanda) Plc