Job Title: Digital Financial Services Sales Officer

Department: Operations

Location: Kigali-Rwanda

Job Description
The Digital Financial Services (DFS) Sales Officer will be responsible for leading and driving sales performance across all Digital Financial Services (DFS) under the Jali Finance, these services include Buy Now Pay Later (BNPL) for Fuel, Battery Swaps, Utilities, repairs and Insurance.
The key role of this person will focus on ensuring active usage, customer adoption, and revenue growth through well-coordinated field sales agents based at merchant outlets (fuel stations) and other partner points. The Digital Financial Services (DFS) Sales Officer will build and manage agent networks, strengthen DFS product performance, and ensure a consistent, high-quality customer experience across all channels.

Key Responsibilities

• Develop and implement monthly and quarterly sales strategies for all DFS products.
• Supervise, coach, and support field sales agents across different partner locations.
• Train and evaluate sales agents to ensure productivity and performance growth.
• Coordinate with DFS partners (fuel station managers, battery swap operators, insurance providers, utilities, etc.) to ensure smooth daily operations and strong business relationships.
• Monitor DFS performance trends, prepare reports and provide actionable insights for business growth.
• Lead field activations, promotional campaigns, and customer engagement activities to increase DFS adoption.
• Ensure that all partner locations and agents comply with Jali Finance’s operational standards and customer service expectations.
• Collaborate with marketing, product, and operations teams to strengthen visibility and usage of DFS services.
• Identify new opportunities and partnership channels that can expand the reach of JaliFiance’s DFS offerings.

Candidate Profile

• Bachelor’s degree in Business, Marketing, Finance, or a related field.
• 3–5 years of experience in fintech, telecom DFS, or FMCG field sales management.
• Experience managing large agent networks and achieving sales growth.
• Strong leadership, organizational, and analytical skills.
• Knowledge of BNPL models, mobile money operations, or digital wallet ecosystems is highly desirable.
• Excellent communication, negotiation, and team coordination abilities.
• A passion for financial inclusion, innovation, and field-based growth in emerging markets.
• Having a valid driving license (Category A) is an added value.

Key Competencies

• Sales and Target Achievement
• People Management
• Stakeholder Engagement and Customer Service Orientation.
• Analytical Thinking
• Communication Skills
• Problem Solving & Initiative
• Adaptability & Field Readiness

Working Conditions

• Primarily field-based role with frequent travel to the merchants and partner locations.
• Includes occasional weekend or evening work based on operational or promotional needs.

Requires comfort working outdoors and engaging directly with customers and merchants.