Digital Content Assistant

Title: Digital Content Assistant

Reports to: Communications, Marketing & Public Relations Coordinator 

Location: Kigali, Rwanda

ROLE PURPOSE

To actively support the Communications, Marketing and Public Relations department to achieve its mandate of promoting the University’s visibility and brand affinity through creative high-quality content creation and social media promotions.

KEY RESPONSIBILITIES

Story Writing & Content Creation:

• Support with story writing, interviews and content creation for UGHE departments, Centres and Institute initiatives as well as activities, ensuring consistent and clear messaging, aligned to UGHE’s core mission and values and sensitive to different cultural contexts and understandings.
• Create and design communications content for UGHE’s Newsletters, Website articles, Bi-weekly Media Sweeps and media or Press Releases to local and international press.
• Develop and update of communication and marketing materials for reports, presentations, and promotion.

PR & Social Media Support

• Support the management of UGHE’s Social Media Platforms by strategically promoting UGHE’s activities, events, initiatives, ELT’s speaking engagements
• Ensure all departments are equally promoted across UGHE’s Social Media platforms by creating a social media content calendar that showcases UGHE as a cutting-edge academic institution.
• Create global awareness and recognition of UGHE as an innovator in delivering health education, a rigorous and equity-driven research platform, the “partner of choice” in strengthening and equipping global health systems as well as a university committed to serving its community.

Documentation & Record Tracking

• Document all UGHE’s Op-eds, Peer reviews, Interviews, Festivals, Hosted Webinars, Podcasts, Speaking Engagements, Website articles, Branded materials through an updated Lions Spotting Tracker accessible to key departments.
• Ensure UGHE Communications, Marketing & PR department has a centralized, safe and accessible storage for all images and videos organized, captioned, and categorized making it searchable according to theme and date.

Branding & Website Updates

• Facilitate department’s messaging and branding needs of printed and digital materials, including social graphics, flyers, one pagers and event promotional materials.
• Support in website information updates and content creation.

Events Facilitation

• Provide communications support at all UGHE events such as graduation ceremonies, Program launches, Centre or Institute launches by facilitating photography, videography, promotions, and branding support.
• Facilitate the Communications, Marketing and PR department to serve other departments with key communications needs

QUALIFICATIONS AND EXPERIENCE

• 2+ years’ experience in a marketing or communications role managing social media platforms
• Experience working in a global health or higher ed organization
• Proven experience in content creation, editing, and proofreading
• Proven track record of performing above expectations in improving a Company’s brand presence
• Bachelor’s degree in Communications, Marketing or any relevant related field.
• Experience in Adobe Creative Suite, Word press (or other web builders), Email Marketing Tools, Canva or other designing platforms preferred
• Commitment to global health and social justice

CORE COMPETENCIES

• Excellent Communication: Demonstrate ability to articulate UGHE’s and PIH’s mission and program objectives persuasively
• Versatility and good judgement: Able to draft clear and consistent messages for a variety of audiences.
• Accountability: Demonstrate commitment to personal responsibility and value for equity
• Influence: Strong leadership and influencing skills, with the ability to engage key stakeholders
• Project management: Self-driven and able to multi-task, with good decision-making skills
• Agility: Flexible, results-oriented, and able to work in a project-driven environment