NOTICE OF RECRUITMENT OF A SALES DIRECTOR

INTRODUCTION

COPEDU PLC is a micro finance institution created in 2012 with the legal form of a limited liability company, which resulted from the transformation of the Duterimbere Savings and Credit Cooperative (COOPEDU), COPEDU PLC was approved by the National Bank in 2014 to carry out financial savings and credit activities.

MISSION

The mission of COPEDU PLC, “its raison d’être”, is to Offer Inclusive Financial Services for Socio-Economic Development of its Clientele.

The target clientele of COPEDU PLC is made up of small or medium-sized businesses, without distinction. Mainly targeted are women who produce, process or operate in the service and trade sector. Specific products are developed to meet their needs and employees are also part of the clientele sought.

VISION

The vision of COPEDU PLC is to be a bank of reference for women in Africa. The strategic plan and its execution should be aligned with this vision by allowing COPEDU PLC to achieve its precise objectives.

COPEDU PLC occupies an enviable place in the microfinance sector. It is ranked among the most successful microfinance institutions in Rwanda.

To reach this vision, COPEDU PLC wishes to recruit a qualified Commercial Director with sufficient knowledge:

TASK DESCRIPTIONS

Under the supervision of the Managing Director, the Commercial Director defines a commercial policy with a view to increasing the company’s sales and increasing turnover. He must coordinate the sales team to apply this policy and achieve the objectives set:

• Develop products and services that meet customer needs;
• Develop communication actions for various audiences in line with the general strategy of COPEDU PLC;
• Design and develop the commercial policy of COPEDU PLC;
• Coordinate the monitoring of credits and clients of COPEDU PLC;
• Coordinate the marketing team by overseeing the product development, launch and communication processes;
• Identify potentially favorable areas;
• Ensure customer satisfaction;
• Analyze the behavior of the financial market in relation to external competition;
• Develop a strategy for all COPEDU PLC products, developing details of each product and marketing plans, constantly adapting them to market developments;
• Analyze the market, determine targets and choose advertising axes;
• Able to work with the media;
• Ability to work under pressure;
• Mobilize deposits with customers;
• Carry out a large search campaign for important partners and customers;
• Perform all other tasks entrusted to him by his superiors.

PROFILE

• Be between 30 and 45 years old,
• A0 in Marketing, management, economics with at least 5 years of experience in the commercial or marketing field

REQUIRED QUALITIES

• Have a taste for marketing and resource mobilization;
• Ability to negotiate;
• To be perfectly at ease in Kinyarwanda, French and / or in English, both written and spoken;
• Have a creative and sporty spirit;
• Master the computer;
• The female candidate is to be encouraged.

The application file including a letter of employment request accompanied by the detailed Curriculum Vitae, the copy of a notarized diploma, a passport photo as well as three names of the reference persons must be deposited at the headquarters of COPEDU PLC, no later than Friday on March 20, 2020.

Done in Kigali on March 05, 2020.

GASHUMBA UWERA Liliane

President of the Board of Directors