Brand Coordinator

Job Title: Brand Coordinator

Reports to: Marketing and Communications Manager

Location: Kigali, Rwanda

ROLE PURPOSE

The University of Global Health Equity (UGHE) is seeking a creative and detail-oriented Brand Coordinator with a strong background in graphic design, UI/UX design and brand management. This role will ensure that UGHE’s brand identity is consistently communicated across all digital and physical touchpoints while enhancing the user experience of the university’s digital platforms. The ideal candidate will possess a blend of design skills, strategic thinking, and a passion for maintaining brand integrity across multiple channels.

KEY RESPONSIBILITIES

Brand Management

• Ensure the consistent application of UGHE’s brand guidelines across all internal and external communications, including print, digital, infrastructure branding and audiovisuals.
• Oversee the development and production of branded materials
• Oversee the development and production of audiovisuals
• Maintain and update UGHE’s brand assets to ensure alignment with the university’s mission, vision and values.
• Monitor and manage UGHE’s visual identity across all platforms to ensure brand consistency.
• Create and maintain an archive of all UGHE’s brand assets.
• Collaborate closely with our partners to ensure that the brand is accurately and effectively represented across all platforms and initiatives.

UI/UX Design

• Collaborate with the MarComms and other stakeholders’ team to enhance the user experience of UGHE’s website, digital campaigns, and platforms.
• Design intuitive and engaging user interfaces (UI) that align with UGHE’s branding and enhance user journeys.
• Conduct user research, wireframing, prototyping, and usability testing to inform design decisions.
• Stay updated on industry trends in UI/UX design to apply best practices that improve digital assets performance and user engagement.

Creative Development

• Support the creation of compelling visual content for marketing campaigns, social media, and events.
• Design and produce visual assets such as infographics, web banners, and promotional materials that are aligned with UGHE’s brand.
• Work closely with content creators to ensure that visuals effectively communicate the intended message while maintaining brand integrity.

Digital Experience Optimization

• Partner with the IT team to ensure that the website and digital properties are optimized for usability, accessibility, and performance.
• Utilize tools such as Google Analytics to analyze user behavior and recommend improvements to the user experience.
• Implement user feedback to continuously refine and enhance the digital experience.

Brand Strategy Support

• Assist in the development and execution of the university’s brand strategy, ensuring it resonates with key audiences including students, faculty, donors, and global partners.
• Participate in brainstorming sessions to generate creative ideas for brand campaigns and initiatives.
• Coordinate with external agencies and vendors for branding and design projects when necessary.

QUALIFICATIONS

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Minimum of 3 years of experience in brand management, UI/UX design, or digital marketing.
• Strong portfolio demonstrating expertise in UI/UX design and brand work.
• Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, Figma, or other UI/UX tools.
• Solid understanding of user-centered design principles and brand identity.
• Experience conducting user research, wireframing, prototyping, and designing for both desktop and mobile platforms.
• Strong project management and organizational skills with the ability to manage multiple tasks and deadlines.
• Excellent communication and collaboration skills, with a high attention to detail

Preferred

• Experience working in education, healthcare, or non-profit sectors.
• Knowledge of HTML/CSS and web design principles.
• Familiarity with digital marketing tools such as Google Analytics, HubSpot, or Sprout.
• Experience in audiovisual editing or motion graphics is a plus.
• Experience in event broadcasting and branding.

CORE COMPETENCIES

• Excellent Communication: Demonstrate ability to articulate UGHE’s and PIH’s mission and program objectives persuasively
• Versatility and good judgement: Able to draft clear and consistent messages for a variety of audiences.
• Accountability: Demonstrate commitment to personal responsibility and value for equity
• Influence: Strong leadership and influencing skills, with the ability to engage key stakeholders
• Project management: Self-driven and able to multi-task, with good decision-making skills
• Agility: Flexible, results-oriented, and able to work in a project-driven environment