POSITION TITLE: Brand and Communication Manager

REPORTS TO: Director of Partnerships

Fixed-Term Contract

POSITION SUMMARY

The Brand and Communication Manager will lead the strategic planning and execution of all communications related to Rwanda’s global partnership portfolio. This role is responsible for shaping compelling narratives, ensuring consistent brand messaging across all partner engagements, and maximizing visibility and reputational value from sponsorships.

The successful candidate will collaborate closely with internal teams, external agencies, and global partners to deliver high-impact communications aligned with national branding objectives. This role is critical in positioning Rwanda as a leading and innovative global sponsorship brand.

KEY RESPONSIBILITIES

1. Partnership Communications Strategy and Execution

Develop and implement integrated communication strategies to support all Rwanda partnerships
Translate partnership objectives into clear messaging frameworks, content plans, and campaigns
Ensure consistent, high-quality storytelling across all sponsorship platforms and markets
Align communication outputs with broader national branding strategies
2. Content Development and Brand Management

Oversee the development of high-quality content, including press releases, digital content, reports, and partner-facing materials
Ensure all communications adhere to established brand guidelines and tone of voice
Collaborate with creative teams and agencies to produce compelling multimedia content
Maintain consistency in messaging across multiple partners and geographies
3. Media and Stakeholder Engagement

Manage relationships with local and international media to maximize coverage of partnership activities
Support press events, media briefings, and high-level announcements
Coordinate messaging with key stakeholders, including government entities, rights holders, and agencies
Provide communications support during major events and activations
4. Agency Coordination and Campaign Delivery

Coordinate external PR and communications agencies to ensure timely and effective execution
Review communication plans, content outputs, and campaign performance
Ensure alignment across agencies, partners, and internal teams
5. Performance Monitoring and Reporting

Track and evaluate communications performance across partnerships (media coverage, reach, engagement, and sentiment)
Develop regular reports and provide insights to senior leadership
Continuously optimize communication strategies based on performance data
REQUIREMENTS

Applicants must be Rwandan nationals
Master’s degree in Communications, Public Relations, Marketing, Journalism, or a related field with a minimum of 2 years of relevant experience; or a Bachelor’s degree with at least 4 years of relevant experience
3–5 years of experience in communications, public relations, or brand management, preferably within sports, tourism, or international organizations
Proven experience managing high-profile communication campaigns across multiple markets
Strong writing, editing, and storytelling skills with high attention to detail
Excellent stakeholder management and interpersonal communication skills
Demonstrated experience working with media, PR agencies, and creative teams
Strong understanding of brand positioning, media relations, and digital communications
Ability to work under pressure and manage multiple projects simultaneously
Willingness to travel internationally and work flexible hours when required
Fluency in English and French; proficiency in Kinyarwanda or Spanish is an added advantage
Proficiency in Microsoft Office and digital communication tools